Legoland: bricks for 50+

April 21, 2022

Lego patent submissions — Legoland

Dzenan

Author

Ulrika Modéer

For most people, the association between Lego and children's play and learning is typical. When you buy Lego gifts for children, that is also normal. Parents are mainly on the supplier side of the exchange. However, taking your kids on the surprise trip to the Legoland and world of bricks has a surprising turn.

We, 50+, can assemble bricks and play well too. Since I started playing with those colorful bricks in my fifties, I can confirm gamification is a strong LEGO force. Now when the firm is producing various sets targeting older generations, here are a few interesting facts:

Ole Kirk Christiansen, a Danish carpenter 1932, founded the construction toy company The Lego Group. In 1949 LEGO began manufacturing interlocking toy bricks in Billund, Denmark.

1895: The woodworking shop, "Billund Woodworking and Carpenter's Shop," which would eventually evolve into the Lego company, was founded in Billund.

During the great depression and because of a lack of typical carpentry jobs, Ole Kirk starts producing toys. The success of the Lego company confirms the famous Einstein's quote, 'In the midst of every crisis, lies great opportunity.'

Lego means "play well" in Danish and, coincidentally, means "I assemble" in Latin.

Lego means "play well" in Danish and, coincidentally, means "I assemble" in Latin.

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